2018

As 2018 comes to a close, the team at teapasar is in a reflective mood. As we look back on the year, we’ve managed to hit some significant milestones, such as:

1. Developed and implemented ProfilePrint and TasteMap technology

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When teapasar first started, one of our goals was to make buying tea online easy and intuitive. We understand that it’s hard to figure out if a tea suits you without trying it first. That’s why we worked with NUS and A*STAR to develop a taste mapping technology that breaks down the flavour of tea into the basic human tastes, so that you can have a better sense of whether you’d like a certain tea. And because we believe tea should be accessible to all, we have steered clear of specialist terms, opting to describe the tea in words that everyone is familiar and should be comfortable with.

Coupled with ProfilePrint, our way of authenticating teas, we bring you a new of trusted way of buying teas online. We work with trusted and reputable institutes and have gained the approval of not only people in the tea industry, but also from governments around the world.

2. Launched our online store

With all our technology ready and merchants onboard, we soft-launched our online store in mid-August. At launch, we had 38 brands and farms, with over 200 teas for you to buy. Our official launch was on the 21st of September, and was warmly received by tea-lovers in Singapore.

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As the year closes, we are proud to share that we have over 45 merchants and tea farms on our marketplace, with over 400 teas and 120 tea-related products. We are also constantly bringing in new international brands and farms to make sure that you always find something new and fresh at teapasar.

3. Successfully hosted the Singapore Tea Festival

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As part of our drive to bring the tea community together, we took over the reins from The 1872 Clipper Tea Co., and hosted the second ever Singapore Tea Festival at ION Orchard. STF 2018 was held from the 21st to 23rd of September, and was attended by 15,000 tea lovers! The Singapore Tea Master’s Cup was also held during STF, alongside many exciting workshops. If you missed it, you can check out a more detailed highlight of the festival here

4. Launched our first physical store

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On the 1st of November, the teapasar team decided to heat things up with the launch of our first physical store at NomadX in Plaza Singapura. Not only did we want to provide our customers an additional place to satisfy their tea cravings, we also wanted to give all of you a personal tea-tasting experience!

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Our Discover Your Perfect Blend experience was designed to help customers find their next favourite tea. You can make your profile on teapasar, get your four tea recommendations, and head down to teapasar at NomadX to try them out and adjust your taste profile. This experience is perfect for both beginners interested in exploring the world of tea and tea enthusiasts who are looking for a tea blend they haven’t tried before.


We wouldn’t have achieved any of this without the help of YOU. Thank you for all your support since our launch – from ‘Liking’ Instagram pictures, to saying Hi to us at the store in NomadX.

Looking forward, we will be organising more events and activities in 2019 for the tea community, as well as continuing to bring in new and exciting tea brands ad farms. Stay tuned!

A multi-brand tea marketplace, powered by taste matching technology - for, and by, tea lovers.

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